With the right tools and strategies, many home-sellers are able to sell their home well above what the comparables might suggest.

Conventional sales approaches often lead to home-sellers underselling by tens or hundreds of thousands of dollars.

WITTIO seeks to transform the real estate brokerage industry by introducing groundbreaking insights and tools that will greatly benefit not only home-sellers but also their agents and brokers.

Our approach represents a WIN-WIN for home-sellers and agents/brokers alike.

HOME-SELLERS

We believe that the "buck" ultimately stops with the home-seller. And, until agents and brokers learn and adopt the WITTIO approach — which represents a sea change in how homes are sold — it will be incumbent upon home-sellers to take the lead if they are to achieve the highest level of success possible. 

AGENTS and BROKERS

Agents and brokers — who are, at their core, salespeople — face the challenge of fundamentally shifting their career-long mindset of meeting sales goals (i.e., top-line revenues and unit-volume) to a new mindset rooted in an altogether different objective and skill set: achieving the highest profit for each of their clients rather than the highest revenue for the broker.