EMPOWERING HOME-SELLERS

WITTIO Inc. was borne out of years of observing the inefficiencies, incongruities, and misconceptions associated with residential real estate sales, which have hindered home-sellers' ability to realize the full fair market value of their property.  

WITTIO Inc. is a company dedicated to educating home-sellers — as well as agents and brokers — on the approaches and methods that can help them achieve full fair market value of residential real estate.  

While agents and brokers have abundant access to advocacy groups, coaches, data sources, and the like, home-sellers have very limited access to such resources.  WITTIO intends to be the home-seller's advocate of choice, and we welcome agents and brokers to join us in our efforts to put the interests of home-sellers first. 

The amount of money potentially at stake from a single transaction can reach into the hundreds of thousands and even into the millions of dollars.  We believe that home-sellers are entitled to receive the full value of their most important financial asset. 

We draw our experience from the fields of management consulting and real estate brokerage.  Some of the key differences between these two distinct fields are, in the case of the former, an all-encompassing passion by world-class professionals to develop optimal solutions and maximize outcomes for their clients using state-of-the-art approaches and methods, whereas, in the case of the latter, the actions are typically those of salespeople not likely familiar with state-of-the-art approaches and methods, whose priorities are often dominated by sales volume goals rather than home-seller-profit maximization, and whose form of compensation can provide financial motivations that are in conflict with the best interests of the home-seller.

WITTIO integrates the best aspects of a sales culture and a world-class professional consulting organization to guarantee the primacy of the home-seller's interests while at the same time providing the strategic and analytical insights to bring them to fruition.

Albert Rogers

Throughout his career, both in management consulting and real estate brokerage, Albert Rogers has challenged conventional approaches in search of better solutions to important issues.  In real estate, he observed that many of the conventional methods of the industry often fell short of achieving their full potential for the client.  For instance, much of the basis for determining property value lacks precision and currency.  As a result, many home-sellers end up receiving less than the full fair market value for their property.  Mr. Rogers believes that by constantly improving on conventional methods, both the real estate brokerage industry as a whole and its home-seller clients will benefit immensely. 

In an effort to share the power of his perspective beyond a relatively small cadre of immediate clients, Mr. Rogers founded WITTIO Inc. as the vehicle to advocate for and educate Home-Sellers all across the country.  WITTIO Inc. also seeks to educate and train Agents & Brokers to understand our approach so they can be more effective at representing their home-seller clients' best interests.

Mr. Rogers graduated With Distinction from Stanford.  He went on to work as a management consultant to many of the Fortune 500 helping them address significant business challenges including corporate strategy, competitive analysis, and marketing.  Later in his career, he applied his strategic planning and analytical skills to real estate, first as an agent, and later as a broker with Newport Beach-based OPUS REAL ESTATE, INC.