Despite being the country's largest industry by both assets and sales, the residential real estate brokerage industry has lagged behind others in the use of sophisticated analytical tools and capabilities.

Unfortunately, the real estate brokerage industry relies on tools and approaches that are largely outdated, inaccurate, and misleading.

Consequently, home-sellers — even with the guidance of a real estate agent — often fall victim to a sales process that can cost them dearly.

Agents and brokers — who are salespeople at their core — can hardly be expected on their own to develop innovative, sophisticated approaches to achieving breakthrough results for their clients.  This is where WITTIO comes in.

In the coming months, WITTO will be sharing our tools and approaches to help home-sellers (and their agents and brokers) understand how to maximize home-seller profit in the sale of their home.